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In episode 130 of Online Marketing & Communications I take a look at remembering to target potential buyers with different kinds of content marketing. People are at different points in the buying cycle when they come across your website, tweets, Facebook Page, podcast or videos. Read More

Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience, the social media incident that made Delta his favorite airline, and how un-siloing businesses is the key to lifelong customers. Read More

How many apps do you have on your smartphone? For business and pleasure?

Why is the Apple Store filled with so many dead apps? Elliott Morgan looks into the zombie app invasion. Read More

Elliott warns against the growing infestation of trolls on Vine. Where's The Dayman when you need him? Read More

What does it take to be an Entrepreneur? Join us as Melvin shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Melvin is the founder of The Asian Entrepreneur Magazine, the world’s first business magazine that facilitates the Asian startu Read More

From Entrepreneur magazine:

The billionaire tech entrepreneur offers his best advice from hiring passionate employees to never hiring a PR firm... Read More

Dr. Misner has become hooked on “Shark Tank.” He recently saw an episode where the panel of “sharks” asked the entrepreneur, Raven Thomas of The Painted Pretzel, why they should invest in her. Her first answer was all about her family and how she loved her business. It was a relational answer–and s Read More

Michael Cheng explains how link shortener Snip.ly can help your marketing.

Michael Cheng, founder of Snip.ly, a new breed of link shortener that works to drive conversion, joins the show this week.

Talking over Skype all the way from Canada, Michael explains how Snip.ly’s Read More

Do you know how to measure the ROI of your marketing efforts ?

If you’re struggling how to work out the return on investment when it comes to your marketing efforts, this week’s show is for you.

I talk through ten key performance indicators that you might want to consider measuring.

Althou Read More

Duct Tape Marketing podcast with John Jantsch:

The game of selling has not really changed that much – the job is to build relationships, provide value and help people solve their problems – in the end, if you are to succeed, that means selling things.
What has changed dramatically, however is t Read More