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You’re creating great content to attract an audience. A loyal audience that comes to know, like, and trust you.

But what if you never get the attention of that audience in the first place? Read More

As a marketer, you’ve probably done your fair share of repurposing and updating your company’s written content assets. It’s a somewhat tedious but oh-so-worthwhile task. But when it comes to video, a lot of businesses tend to blame the content itself if it fails to engage a wide enough audience rat Read More

A proposal has a lot of different purposes, but there’s only one good way to write one: the way that pulls together all of the information in a concise and persuasive way and helps you get what you want … whether that’s a whole new software system, or just a tweak to your marketing strategy.
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Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t buying? Read More

I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages Read More

What makes a digital marketing/SEO candidate stand out from the crowd? Bridget Randolph shares 5 attributes to look for in any new analyst or consultant hire, and 5 things to consider as a job seeker if you’re applying for a role. Read More

Processes are a lot more interesting than you’d first think. That isn’t some kind of joke — they’re interesting, I swear. Read More

Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reason, they can’t be bothered with it. Read More

Is your B2B marketing a skyscraper or a sandcastle?

It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. Read More

Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. Read More