BizSugar.com › User › alastair › Submitted

Online word of mouth can make or break your company. Are there small changes that can make your business extraordinary? - We think so... Read More

Bored in school, failing classes, at odds with peers? This child might be an entrepreneur, says Cameron Herold. At TEDxEdmonton, he makes the case for parenting and education that helps would-be entrepreneurs flourish -- as kids and as adults. Read More

A few days ago I wrote a post about the importance of testing to make better strategic decisions online. Testing is important BUT is it the gaps in data where experience and insight = competitive advantage? I think so. Read More

People have all kinds of opinions about the Internet and their business.  Some positive, some not. But the Internet provides you with data. With data, your opinions (and mine) just don’t count for much. We don't need to make decisions in the dark because we can test. And our business will benefi Read More

Brands are shouting about how many Facebook fans they have and the number of “likes” does help you spread your message. But let’s recognize it takes literally one click of one finger to “like” a brand. On the commitment scale, that’s a far cry from getting a tattoo. Is it time for some perspective Read More

Finding and effectively targeting the right keywords can change the shape of your business on the web. These 6 steps should help you with finding the right keywords for your SEO. This is the 3rd in our 12 Post SEO Guide. Read More

Your company's website should be making you money. If your website is a cost centre in your business. If it sucks time and money and it doesn't create profit, then there is something wrong. Read More

Is it possible that being good is not good enough? You might have the best thing since sliced bread but did you know that for 15 years after sliced bread was invented, nobody bought it? You build a business by spreading your message. In today's world of social sharing is it better to be bad or b Read More

Thinking about your customers is central to a good online marketing strategy.  This post is a practical look at using customer knowledge to build inbound links to your site, help your SEO and build your customer base. Read More

Looking for an online marketing company is a surprisingly difficult task.  I’ve been in this position as a buyer and it is really, really hard to tell which are the right people to move you forward and achieve results. So here is my advice on buying consulting services in 4 easy steps. Read More