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Your business needs to innovate. You know that. Everybody tells you so. But how?

When we think of innovation, we often picture caffeine-fueled geeks pounding away at software code, ready to disrupt an industry.

Or we imagine researchers in lab coats coming up with some new compound that will Read More

You spend days and weeks trying to attract high-quality leads and convert them into solid clients. Yet, once they inquire about your service and ask about pricing, you seem to get (a lot) more refusals than closed deals. BAM! What to do? Read More

Here's how to write a non-fiction book cover blurb that can really sell your book. It's a 2:30 video adapted from blog post https://thgmwriters.com/blog/write-non-fiction-book-cover-blurb/ . Read More

How do you gain the attention of your preferred audience in an era of stiff competition? The truth is, both new and existing business struggle to create a sustained buzz around their business. But it’s not always difficult as it sounds, it starts with thinking like the consumer, creating an experie Read More

My answer to this question? One of the best ways to be more organized, that few people think of, is to share your to-do list with team members (family at home, colleagues at work). Read More

How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a major contributing factor for how much time small business owners spend. Read More

If your business would benefit from standing out from the crowd, extreme marketing could be for you.

To make extreme marketing most successful, find a way to convey your brand. In other words, don’t just make a splash; make the splash that will remind people who you are, what you stand for and w Read More

Giving employees maximum flexibility is probably the best perk of all. Choosing one's own hours, if possible, allows people to do as many other things as they wish, from hobbies to education, from parenting to side hustles. In this busy era, people just love that option. For those who live far from Read More

I want to take a journey with you beyond the titillating images. I want to walk together through the ad-tech underbelly of this entire weird commercial infrastructure. Who are the people and companies that subject us to this? Who makes money and how? Read More

Ghostwriters are useful if you want to produce quality content for your blog but don’t have the time and skills. However, you need to work together to achieve the best results. This doesn’t mean passing the responsibility to them.

Instead, it’s a way of delegating your work to others for you to Read More