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Create truly amazing content that makes your brain feel like you’re eating a yummy cheesecake or a tasty curry. Don’t create more and more grass. People and search engines love the really good stuff. They don’t have time to feed on grass. Make a cheesecake. Make a curry. Just don’t make a curry che Read More

User experience is an essential component of running any successful business. From ecommerce sites to blogs, there are several factors that contribute to this goal. Read on for tips from the online small business community that can help you improve the experience for your customers.

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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Read More

Writing for humans. Writing for search engines. How can you do both at the same time. Here are five content writing tips for humans that will make your Search engine optimization (SEO) a success.
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You’ve got a great small business story to tell, but how do you find just the right words? On today’s show, David Leonhardt, President of The Happy Guy (THGM) Writing Services, sits down with Shawn Hessinger, the Executive Editor of Small Business Trends, to discuss how hiring a copywriter may be a Read More

Websites build trust in several ways, one of which is to include testimonials. You might not believe when a company brags about itself, but when a satisfied customer gushes, it somehow sounds more authentic.

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Want to communicate with Canadians? Here are the top 10 tips to write for a Canadian audience. English is not just one language. There are many versions and dialects. If you plan to write for a Canadian audience, here are a few guidelines that will help you not look like too much of a fool. Read More

Are you an original? I am sure you will say “yes”. No two of us are the same, and these days movies, songs and personal development blog posts drum into our heads the importance of individuality.

Let’s be fair. Not everybody is a creative thinker, not everybody is a born writer, and not everybod Read More

We are in tough economic times. Inflation has ramped up. Everything suddenly costs too much.

How can your product be part of the solution? How can it save customers money? How can it be an inflation-buster?

Does it cost less than the competition? Can it do the work of two products? Can it red Read More

What I said:

"An actor tries to get into the skin, into the mindset of the character. So, too, a good copywriter should get into the mindset of the persona of the target audience—feel their pain, feel their hopes, feel their joy before you ever start writing."

Read what 70+ others said.
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