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Many people encounter writer’s block. It’s almost like a sickness. You sit at the computer to write but nothing happens. But unlike other sicknesses, you can’t take a few painkillers and make it go away.This article offers a prescription to your writing excuses. Read More

Back in 1982, FR David sold 8 million copies of his song ‘Words’. He sang: “Words don’t come easy to me". If like Mr David, words don’t come easy to you, then this is the article for you. Read More

The first task in the '31 days to write better copy' is to understand what your reader wants to read.

Before you put pen to paper, fingers to keypad, you need to take a detailed look at who your reader is and what they like to read. Read More