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Are your sales letters working or do they need to be improved? The gatekeeper of a sales letter is always the headline. Taking inspiration from a 90s rock band, this article gives you three top tips on writing headlines that work. Read More

Business owners can learn a lot from their fellow sporting brethren. This article gives you four takeaways that you can use in your business life to reach your gold. Read More

This article shows small business owners how to add the five senses to their people-based business and market their service business.

As a result, your customers will feel, taste, hear, touch and see your services and understand the benefits of your service. Read More

As a small business owner, you have many ways to get your message out there in the public domain that doesn’t cost you anything or if it does, it’s a minimum cost.

You are rich in resources. Now, more than ever, is the time to use your resources to promote your business. Here are seven ways to a Read More

Because of our style of glance-reading, bulleted lists are very popular. They help emphasise a point and allow the readers to take information in quickly.

However, they are often over-used and incongruent. This article provides three pieces of advice to writing successful bullets. Read More

If you have a paragraph that looks good, there is a better chance that it will be read. Think about it. How many times have you looked at a document and groaned? The A4 page is one long paragraph.
Where do you start? What's the point of it? You start reading and by the third sentence, you’re bored Read More

A paragraph is a group of sentences that develop an idea. It can also be part of an extended idea. A document is made up of several paragraphs.

Mastering the art of paragraph writing will make writing easier and more effective. There are a few steps to writing a successful paragraph. Read More

Today I’m continuing with the topic of headlines. I want you to know the basics and have 8 techniques in your copy-writing arsenal to write killer headlines. This article gives you the next four techniques. Read More

Writing the headline can often cause the best copy-writer a panic attack. It is the gatekeeper of your article and will make the difference between whether it’s read or not, never mind the sale. However, fear not, there are several techniques that you can use when creating your killer headline. Read More

A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. In fact, everything you write should have a killer headline.

Headlines are the gatekeeper of an article or ad. If it’s good, people will read on. If it isn’t, then your emai Read More