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I want to show you 4 ways to prevent people from leaving your homepage. Fewer people leaving = more business.
Your Bounce Rate

If you were to look at your website tracking software, you’d find a number in there called “Bounce Rate”. This is the number of people coming to your website that l Read More

It’s really easy. Just follow these steps:

1. Log in to Facebook

2. Click the little gear in the top right corner to and click your Facebook Business Page under “Use Facebook as”: Read More

Good question. Let’s evaluate the deciding factors:

1.) Are my visitors using mobile using mobile devices?
2.) How much does a mobile website cost?
3.) How can I prevent having to maintain two websites (regular and mobile)?
4.) When will it hurt me not to have a mobile-friendly website?
Read More

What is a Meta Description?

It’s the wording that shows in your Google result.

It’s 156 characters or less. (At least that is the maximum Google will display.)

If you don’t have an actual “meta description” tag in your page HTML, Google will take text from your page to make one. That can o Read More

If you are one of the likely thousands (millions?) of website owners that checked their analytics reports late last week and found that your organic search referrals from Google had taken a nose-dive, you have likely been affected by Google’s “Penguin 2.0 update”.

In a nutshell, this is a major Read More

You’ll be lightyears ahead of the average person in understanding how to get a great website this next time around. In a few years you want to be able to say, “We love our website! It does what we want! Our customers say it’s very helpful and it has tangible value to our business.”

First off, I Read More

Part 2 of How to Plan a Website You Will Love

What happens when someone doesn’t get something they expect? They begin to ask themselves questions that instill doubt like:

Is this really the right place?
Are they really going to do a good job for me?

If the level of doubt gets a li Read More

Visitors ask “What are you about?” as soon as your website pops up.

They probably have some kind of idea that you might be what they are looking for, but they are not sure yet. Statistics tell us that you have about 3 seconds to make it clear before they click the back button.
3 Ways you can cl Read More

The lack of investment in branding, advertising, public relations and web technology in a strategic fashion costs more in lost opportunity. Read More

Yes, social media marketing can be great. No, it’s not for everyone. Overall, the concept is really quite simple.
1. What is Social Media good for?

Awareness and what I will call “soft call-to-actions”.

49% say it is “very effective” in increasing brand or product awareness according to Mark Read More