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Ever wonder whether you should have a privacy policy for your website? Creating a privacy policy honors your customers (and protects your business). This becomes important if and when your website collects personally identifiable information on a visitor. Read More

As part of keeping people in-the-know, I wanted to inform you that recently Google confirmed they are giving small ranking boosts to website secured by SSL. Also, the web is trending towards higher security and privacy and SSL greatly improves that. Read More

You know you want to build relationships with customers online, and you know that a website is a critical component to making that work – but sometimes it’s difficult to keep track of all the components that make your website really hum. Read More

This is a simple, straightforward SEO (Search Engine Optimization) plan template that anyone who wants to improve their Google ranking can utilize. Read More

We’ve designed this training tool to walk you through actually doing the work. We will teach you what you need to know as you go. Our mission for these walkthroughs is to empower anyone that follows the instructions to get professional results. Read More

SEO (search engine optimization) is the process of influencing Google (and other search engines) to rank you higher in their organic (non-paid) search results to increase the number of visitors.

There are many factors to a successful strategy, ranging from the specific phrases you decide to targ Read More

This comprehensive list of SEO No-No’s comes from the Effect Web Agency team. If you notice any SEO No-No’s we’ve missed – please tell us! We will continue to update this list for everyone to use as a reference. Read More

Even when you know you need it, sometimes it’s not the right time to start over with an entirely new website. We understand – that’s why today we’re sharing web development tweaks that won’t break the bank, but will improve your web results until you can take the plunge on a better (probably WordPr Read More

Scott Franko is a busy man. He runs four companies: US Signcrafters, The Sign Store, Building Impressions, and Franko Design. They had been running four websites that were all built differently and separately on older technology. Every time they wanted to update a website, they had a new problem. Read More

Steve Kasten of Kasten's Dog Training made some adjustments to his website and achieved some awesome results. He said "We’ve had more web leads in the past 6 months than the entire previous 3 years!” Read More