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Social media and SEO have taken another step closer toward being inseparable. With last week’s major announcements from both Google and Bing (Microsoft), search engine rankings will now depend more heavily on updates from Facebook and Twitter.

Both Google and Bing plan to include Twitter status Read More

This white paper is for marketing executives who want to understand the risks and consequences associated with not fully embracing the web.

As marketing leaders are being asked to produce more measurable results with shrunken budgets and tightened margins
they must commit to fully investing in Read More

Large consumer giants like Coke and Unilever are switching up their digital strategy again. According to a recent article from New Media Age,

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube Read More

Marketing Professionals are trying to size up and evaluate every potentially relevant new marketing channel the web produces. The purpose of this blog is to help marketing professionals cut to heart of what they need to know about Google Buzz. Read More

Many companies are not aware of the full gamut of search engine optimization (SEO) methods that build long-term reputation and ranking. Are you aware of the more advanced SEO methods beneath the surface – waiting to be leveraged? You may reevaluate your strategy after reading this blog. Read More

Let’s take a look at the search engine landscape. The objective here is to understand where focus your marketing efforts.
Which search engines do people use?

1.) 86% Google
2.) 6% Bing
3.) 5% Yahoo
4.) 2% AOL
5.) 1% Ask Read More

Customers decide if they’re open to working with you within a split second of seeing your homepage. Could you get more leads out of the traffic you’re already getting? Take 15 minutes today and ask 3 people outside your organization to go to your homepage and answer these 3 questions:

1.) Wha Read More

At this open Q&A webinar, Steve Schmidt answered the following participates’ questions (below). This webinar also available in MP3.
1. "Can you show me provable value (ROI) of social media marketing in relation to B2B web initiatives?"

You’ll hear how a supply chain company got great Social Med Read More

Too much text is cumbersome for users and detracts from the graphic presentation. On-site text is one of many SEO factors. Just like anything else: more doesn’t necessarily mean better. There’s usually plenty of room for improving the way you leverage other SEO factors to surpass competitors, impro Read More

Is it important to your company’s success to know:

How much it costs to get a lead or close a sale?
How the investments and results of tradeshows compare to direct mail to search engine marketing?
If Search Engine Optimization is really worth it?

How do you track the investments Read More