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Visitors ask “What are you about?” as soon as your website pops up.

They probably have some kind of idea that you might be what they are looking for, but they are not sure yet. Statistics tell us that you have about 3 seconds to make it clear before they click the back button.
3 Ways you can cl Read More

The lack of investment in branding, advertising, public relations and web technology in a strategic fashion costs more in lost opportunity. Read More

Yes, social media marketing can be great. No, it’s not for everyone. Overall, the concept is really quite simple.
1. What is Social Media good for?

Awareness and what I will call “soft call-to-actions”.

49% say it is “very effective” in increasing brand or product awareness according to Mark Read More

The overall success of your Adwords campaign depends on all the following core factors. This assumes you have a good product or service that people want and at an appropriate price. Read More

As a former college athlete, and as a parent of kids who are involved in sports year-round, I often find myself thinking about “games”. I loved playing games and doing puzzles as a kid, and I guess that’s probably why I got involved with SEO – it really is a puzzle that is never completely solved. Read More

Choosing keywords for an Adwords (Pay-Per-Click) campaign is a little different from choosing keywords for a natural search engine optimization (SEO) campaign. With Adwords, you can instantly display your ad for any keyword you choose – if you are willing to pay the right amount. You can also targe Read More

Why are you reading this post?

With our limited time and energy, we consciously and subconsciously evaluate each thing we do. We want to determine if we should be spending time on it. We want to know that there’s value in it – enough value to bother doing it. Much of the time, we start doing thi Read More

You have a limited budget to spend on web marketing. So how do you know where to spend it wisely?

Here’s a list of web marketing channels along with the type of Goal it helps accomplish, the average Time to Results, and typical Cost to help you focus in the right direction. These channels are or Read More

If your company uses webpages, blog articles, press releases, or other forms of online communication, chances are you would like to increase your traffic from Google. This article will walk you through the dos and don’ts of each online marketing communication strategy, offering simple tweaks toward Read More

Should your small business use QR codes? In this short article, we answer these 5 big questions: How do QR codes work? How are they used? How do I get people to use my QR code? How can my retail store or restaurant use QR codes? How do I get a QR code? Read More