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We hear about social media all the time now. Objective marketers and executives are asking:

“What good is Social Media for me?”
“How should I leverage it?

Like anything else “new”, many people are doing it just because others are. Some don’t yet have goals. But you’re different. You Read More

There are millions of posts, articles, and blogs dedicated to social media. But it’s hard to find many references on how to track and evaluate your efforts. As budgets tighten and the economic pressures continue, the need to track social media results becomes more and more important. There are two Read More

Remember those Klondike commercials with the catchy slogan “what would you do for a Klondike bar?” Well here’s a new song to sing. “What would you do to increase Google traffic to your site by 733%?” Not as catchy, I know. But seriously what would you do for a gold mine of qualified traffic like th Read More

With approx 80% of your Web site traffic being dependent on search engines, SEO and search engine marketing (SEM) is a very cost effective method of increasing the amount of qualified visitors reaching your site. Here are four tips to help you find a team of trustworthy SEO professionals that can g Read More

With Thanksgiving right around the corner, our team here at Effect has been taking some time to think about all of the blessings in our life. Here is our list of the top 5 things we are thankful for:
1. Our clients
Our clients rock. We have so many wonderful clients who challenge us every day to Read More

Good question. Let’s evaluate the deciding factors:

1.) Are my visitors using mobile using mobile devices?
2.) How much does a mobile website cost?
3.) How can I prevent having to maintain two websites (regular and mobile)?
4.) When will it hurt me not to have a mobile-friendly website?
Read More

What is a Meta Description?

It’s the wording that shows in your Google result.

It’s 156 characters or less. (At least that is the maximum Google will display.)

If you don’t have an actual “meta description” tag in your page HTML, Google will take text from your page to make one. That can o Read More

If you are one of the likely thousands (millions?) of website owners that checked their analytics reports late last week and found that your organic search referrals from Google had taken a nose-dive, you have likely been affected by Google’s “Penguin 2.0 update”.

In a nutshell, this is a major Read More

You’ll be lightyears ahead of the average person in understanding how to get a great website this next time around. In a few years you want to be able to say, “We love our website! It does what we want! Our customers say it’s very helpful and it has tangible value to our business.”

First off, I Read More

Part 2 of How to Plan a Website You Will Love

What happens when someone doesn’t get something they expect? They begin to ask themselves questions that instill doubt like:

Is this really the right place?
Are they really going to do a good job for me?

If the level of doubt gets a li Read More