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We’ve been doing a lot of re-branding exercises here at Effect lately. Our graphic designer has been testing multiple new logo concepts. Yesterday he printed out some logo variations and taped them to the wall for us to look at and give feedback on.

I found myself looking at the logos differentl Read More

As a marketer, when I think about successful viral campaigns I think of reliving your glory days with Yearbook Yourself or Will It Blend, both of which are targeted toward consumers. But what about B2B viral marketing?

Recently MarketingSherpa highlighted some very successful viral campaigns tha Read More

Utilizing Flash web design is a great way for marketers to tell their story and convey their message in a meaningful, engaging way. Flash enables marketers to deliver rich content that creates an impressive visual experience. Good Flash-sites load fast and allow for a smooth interaction.

Flash w Read More

Your boss doesn’t pay your salary – your customers do. Keeping your customers happy is the main goal for all marketing and sales activities, including customer service. Recent technologies have given customers more power than ever before, thus making sure your presence on the web exceeds their expe Read More

Google has begun to add links to web page snippets on search result pages. Now people can not only click on the top link to go to the main page, they can also click on a link within the snippets to go to a specific section within a page.

Here is an example of a listing that includes the addition Read More

We understand the mounting challenges that you as marketers face in today’s economy. In order to succeed in a digitally focused world the web must be at the heart of your integrated marketing efforts.

To help you explore some of the ways the web can provide increased awareness and better interac Read More

There is no room for second place when it comes to search engine optimization. With 62% of all users clicking on results found on the first page of a search engine result page (SERP) making sure you appear on the first page is critical in terms of boosting qualified traffic to your website.

Let’ Read More

In addition to filling out your profile completely and keeping it up to date, there are several less commonly known things you can do to optimize your LinkedIn profile to further establish your credibility and get attention from the search engines.
1. Customize your links

Instead of choosing th Read More

A new study from comScore and GroupM Search reveals further evidence that social media exposure and search behavior are intrinsically connected. The study shows consumers who are using social media are far more engaged with brands than those who don’t and are much more likely to proactively search Read More

As a social tool a blog is a great way to build relationships with customers and prospects. It is a way for marketers to remove the mask and be transparent. In addition to the social benefits blogging can also offer, there are also other marketing advantages. If you don’t already have a company blo Read More