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In addition to filling out your profile completely and keeping it up to date, there are several less commonly known things you can do to optimize your LinkedIn profile to further establish your credibility and get attention from the search engines.
1. Customize your links

Instead of choosing th Read More

A new study from comScore and GroupM Search reveals further evidence that social media exposure and search behavior are intrinsically connected. The study shows consumers who are using social media are far more engaged with brands than those who don’t and are much more likely to proactively search Read More

As a social tool a blog is a great way to build relationships with customers and prospects. It is a way for marketers to remove the mask and be transparent. In addition to the social benefits blogging can also offer, there are also other marketing advantages. If you don’t already have a company blo Read More

Social media and SEO have taken another step closer toward being inseparable. With last week’s major announcements from both Google and Bing (Microsoft), search engine rankings will now depend more heavily on updates from Facebook and Twitter.

Both Google and Bing plan to include Twitter status Read More

Yesterday Google revealed additional details about the capabilities of their new Social Search which is available in Google Labs. As I discussed in my previous article, last week both Bing and Google announced they would be including status updates from Twitter and Facebook into their new real-time Read More

I am a huge fan of LinkedIn. I use it to connect with our clients as well as other thought leaders in the industry. One of my favorite aspects of the tool is the Answers section. Inquisitive by nature, over the past year I have asked and answered dozens of questions on topics related to web strateg Read More

I am currently reading the 4 Hour Work Week by Timothy Ferriss. Amongst the dozens of inspiring business techniques Ferriss enlightens readers with, the idea of automating aspects of your business is particularily interesting to me.

One of the most common tools used to automate business is an ef Read More

Before you can measure social media ROI you first need to define what you want to accomplish by setting SMART (Specific, Measurable, Attainable, Realistic, and Time-Bound) goals. In addition to being SMART, your goals also need to be tied to an impact on sales.

As I discussed in my previous blog Read More

After you have defined goals for measuring social media ROI the next step is to establish a baseline, or internal audit, of where your organization stands now. You need to take an inventory of a variety of business variables (both financial and non financial) that you can use to determine social me Read More

In my previous post about social media ROI, I talked about establishing a baseline as one of the first steps. Remember, after you establish your baseline it’s important to track those metrics on a monthly basis. The next step in calculating social media ROI is to create and maintain a time line of Read More