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Americans are soaking up screen time like never before. Although TV usage is up slightly, it is online and mobile video that are growing the fastest.

According to Nielsen’s Three Screen report, online video usage is up 13% from a year ago. Also this week Mashable reported that a whopping 20 hour Read More

It’s interesting to think about what makes your customers bail on you at the last minute. They’ve come 90% of the way by putting items in the shopping cart or filling out the majority of a contact form. But before they commit they’ve gotten cold feet and jumped ship.

One theory points to the uns Read More

Let’s say you hire a salesman for your business. Upon hiring him you provide training, give him all the tools he will need, and then send him forth to do his job. However, you know it’s not a one time thing. You know that for him, and ultimately your business to be successful, he will need ongoing Read More

Before the explosion of social networking many people turned to reality shows to get their entertainment. They were obsessed over the persona’s of certain characters and how the dramatic staged events would eventually play out.

A funny thing happened with the rise of social media. Instead of loo Read More

Recently I found myself in the midst of a serious case of writers block. I was trying to write some content for a new Web site and rather than the text being short, punchy, and valuable I found myself droning on and on, paragraph after paragraph. It felt more like a 10th grade yawn-fest history rep Read More

Chances are you have used an app built with Adobe Air technology. From organizing your Twitter stream to ordering pizza online, Adobe Air apps have been increasingly popular and have a wide array of uses. When it comes to using Adobe Air apps to interact with your customers the possibilities are en Read More

Recently I was taking an inventory of the integrated marketing tactics we had stockpiled in our arsenal. Engaging Web site – check. Social media – check. Email campaign – check. Print material – check. White paper…..wait, what? Major uncheck.

So I began to do some research with the help and guid Read More

Social media, like anything other marketing tactic involves an investment. When considering using social media in your integrated marketing mix consider the following questions.

Do I have the time?
Social media is most effective when it’s consistently updated with fresh content. The social real Read More

Before you consider investing in another radio campaign or newspaper ad, consider the following forecast that Forrester Research recently released on interactive marketing expenditures.

They predict that interactive marketing channels such as search marketing, social media, and mobile advertisin Read More

It used to be that if you were going to make a large purchase like a piece of heavy duty machinery or a car, the information that influenced your decision the most was obtained from face-to-face interactions with sellers or info you learned at trade shows. But all that has changed as the Web has be Read More