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The competitive nature of a work environment can be both nurturing as it fosters a more excellent drive to success through competition, and it can also have a negative effect, leaving some employees feeling inadequate.

With the evolution of businesses, we have seen brands moving away from comp Read More

The simplest adverts tend to stick in our minds. In fact, some well-known brands have created such iconic images that they no longer need to feature their company names in adverts. This strategy sounds risky, but some big brands have perfected the technique.

Mysterious marketing like this prove Read More

The year 2019 saw numerous developments, updates, and changes in the social media industry. From changes in the security approach on Facebook due to GDPR to Instagram expelling counterfeit devotees from the platform, numerous new things occurred on social media in 2019. All the while, the Influence Read More

The common myth among people is that financial advice and advisors are for the rich and wealthy, but that is not the case as every person needs the advice of a financial planner to stay financially secure. Many financial experts suggest on the contrary to have financial advisors as you get a better Read More

Running a small business requires entrepreneurs to put on different hats and deal with a variety of business functions. These include, for example, financial management, marketing, sales, personnel management and product development.
But you also must keep a watchful eye on trends. They can change Read More

The face of digital marketing is always changing. Sometimes it can be a challenge for marketers to keep up. Some new tech trend pops up one day and feels like it disappears the next.

Read about these digital marketing trends that are anything but flashes in the pan — these are here to stay.
Read More

Running your own small business is often challenging, especially because it involves wearing multiple hats and coming up with solutions to problems that you may not be familiar with. The consequence is lots of late nights and hours spent on tasks that should be reserved for leading your business an Read More

Many small business owners and entrepreneurs enter the arena to do something they’re passionate about. It might be providing a service like website design or wedding planning, or it could be a product that has the potential to change lives.

Most don’t get into it with starry-eyed dreams of manag Read More

Web accessibility and ensuring your content can be consumed by all people, is one of the most important issues facing online businesses today. Yet still, it remains surprisingly under the radar amongst many brands, particularly with SMBs. Because of this, many small business owners don’t fully unde Read More

If you have a website for your business, then you will likely be tracking a number of different metrics to understand how effective the site is, especially if it is an eCommerce website. Aside from obvious metrics like traffic and revenue, conversion rate is a key number that you need to keep an ey Read More