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In the end, Facebook needs you. They need you to enjoy your experience on their website so they can sell advertising. And collect data. They have a vested interest in creating a genuinely worthwhile user experience, and not drive resignations from their service. Read More

I happened upon an unfortunate occurrence of contextual advertising. It's the nature of the beast, and it could happen to anyone. Just so happens this one was REALLY unfortunate. Read More

I’m sure a lot of internet gurus will immediately tell you “yes”. And advertising agencies are chomping at the bit to produce them for you. The article linked to above all but suggests you don’t need fancy production values. That the “human element” of the video is what makes it compelling and n Read More

Web Analytics is a lot about Customers. It's also a lot about your employees and consultants, too.

If you spend a few hours a week looking at web analytics, you’re probably pretty familiar with determining which of your products and/or services are popular, and how to tell which of your ads or m Read More

We all know the story. Almost all new restaurants fail soon after opening. Not every chef can have his own kitchen.

But, you endeavored. Your doors are open, your first few patrons have straggled in. Maybe your Opening Week was even a huge success. There’s a long road to hoe, however, and y Read More

As a website owner, you likely know that Google Analytics is a free and very easy to use tool that gives you tremendous insights into your web traffic, well beyond the basic (and often inaccurate) reporting provided by your web host. This blog post will show you how to properly set up Google Analy Read More

A few notes on the recent goings ons with Zoho, their CRM, and how they make data available through their API system. A cautionary tale on selecting a CRM, and then committing to building internal web apps that utilize the API to run your business. Read More

My take on how a social media salesperson failed when he called me to discuss their offerings. While social media is important to any b2b organization, it's in the presentation and details that the day is won. Read More

One of the biggest challenges in web analytics for a small business with a tight technology budget is determining the source of phone sales. It's especially true for B2B service ... Read More

If you're running B2B lead generation site utilizing Wordpress, you'll want to have a look at this article: Tracking Wordpress Contacts in Google Analytics. Read More