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In my previous life, I made a six figure salary. I was the youngest division head reporting to the president of our company and I was in charge of a 30+ person partnership marketing department. My career was on fire.

However, my daughter (who was then 3 years old) said to me one night as I was Read More

I have previously discussed the benefits of filing “intent-to-use” trademark registrations with the United States Patent and Trademark Office (“USPTO”). The final step to completing an intent-to-use (“ITU”) trademark registration application—after your trademark examiner approves the trademark and Read More

Recently I received an invitation to a Webinar whose purpose was to "optimize pay-per-click ads." It turned out the "optimization" being offered, based on the presenter's research, had to do with a failure to clearly state the value proposition. Who would have thought?

That a Webinar was offered Read More

Most people who start a business do it because they have aspirations of financial freedom, but there are many lessons to be learned so to prevent your business from becoming another statistic. I was blessed to be around successful entrepreneurs who have mentored me through some of the trials and t Read More

The “General Provisions”, “Miscellaneous Provisions” and “Additional Terms” sections of contracts are often overlooked as basic legal boilerplate that is either (i) not relevant to the core nature of the deal, or (ii) “standard” and thus either not important or non-negotiable. In fact, however, man Read More

At different points throughout college and early in my career I worked in retail. Those experiences, especially early on, gave me a good perspective on the overall motivation behind both customer purchase patterns and loyalty. Having worked in two very different environments, discount retailer, Jos Read More

If you are like many small business owners and entrepreneurs, you are challenged with limited time and money. Yet you still need to grow your business, right? But you don’t have to neglect your lead generation efforts because of the lack of funding. Growing your contact database can be accomplishe Read More

According to attorney Jody Katz Pritikin, in an employee investigation, your employee’s attorney is geared to subvert your investigation and show its weaknesses. According to Pritikin there are a couple of the many ways that attorneys try to do this are as follows:

* “The investigation was Read More

A real understanding of your target market is imperative and form the foundation for ALL business planning. Any business must revolve around the need of a given market. Read More

Husband and wife duo, Rick Siegel and Jennie Nigrosh launched The Green Garmento to the dry cleaning industry in August 2008, sending out their first wave of orders in November. Coming from a successful background in the Hollywood entertainment industry, Jennie and Rick have been overwhelmed with t Read More