According to Mark Sellers, an opportunity isn't really an opportunity (and doesn't deserve significant resources) until the customer has committed budget dollars to the project.
He says that until this takes place, it's crazy to write proposals, make multiple business trips, or put the revenue from that “opportunity” into your forecast.
Ins
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Luckycharmer submitted the following stories to BizSugar
Which Comes First: The Client's Budget or Your Solution?
Posted by luckycharmer under SalesFrom http://blogs.bnet.com 5795 days ago
Made Hot by: on January 13, 2009 1:51 am
9 Tips for Brand New Freelancers
Posted by luckycharmer under StartupsFrom http://freelanceswitch.com 5811 days ago
Made Hot by: on December 27, 2008 5:16 am
As the new year is just around the corner, some of you might resolve to take a step forward into becoming a freelancer.
With the way the economy has been, it wouldn't be too surprising if the freelancer ranks grow in the next few months. Here are a few tips to get you started.
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Seth's Blog: Selling ideas to a big company
Posted by luckycharmer under StrategyFrom http://sethgodin.typepad.com 5816 days ago
Made Hot by: on December 19, 2008 5:41 pm
Looking to sell your idea to a big company? According to Seth Godin, two things have to happen before a big company buys your idea...
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Value Emphasis a Key to Marketing Heading into 2009
Posted by luckycharmer under MarketingFrom http://www.smallbusinessnewz.com 5833 days ago
Made Hot by: on December 2, 2008 6:08 pm
Fitch Ratings is calling for the weakest holiday season in the past twenty years for retailers.
For 2009, Fitch expects that these trends will continue as consumers curtail discretionary spending and look to maximize value.
Emphasizing value is the key that I would take away from any of this. It's time to make customers understand what valu
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Study: The changing faces of green consumers
Posted by luckycharmer under NewsFrom http://www.bizreport.com 5833 days ago
Made Hot by: on December 2, 2008 6:08 pm
The Yahoo! Green study found that more than three-quarters (77%) of consumers consider themselves to be greenies and just over half (57%) have made green purchases in the past six months. But, that is not to say that all green consumers react the same way to ads which may create a quagmire for marketers. Here are a few tips.
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25 Creative Ways to gain NEW clients
Posted by luckycharmer under MarketingFrom http://biznik.com 5839 days ago
Made Hot by: rupalik on November 28, 2008 9:19 pm
How people build their business with little money and a lot of tenacity.
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SBA at a Crossroads: has it become irrelevant?
Posted by luckycharmer under FinanceFrom http://www.entrepreneur.com 5873 days ago
Made Hot by: on October 24, 2008 4:38 pm
Talk to people inside the SBA and they'll say the agency is poised to emerge from several trying years of restructuring a stronger, business-friendlier organization.
Then there are SBA critics like Sen. John Kerry who, as chairman of the Committee on Small Business and Entrepreneurship, contends the agency, under President George W. Bush, has l
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How Recession Will Accelerate Consumer Downsizing
Posted by luckycharmer under NewsFrom http://discussionleader.hbsp.com 5874 days ago
Made Hot by: on October 22, 2008 9:33 pm
Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more ephem
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Business Cool Toward McCain's Health Coverage Plan
Posted by luckycharmer under NewsFrom http://www.nytimes.com 5883 days ago
Made Hot by: on October 15, 2008 8:08 pm
American business, typically a reliable Republican cheerleader, is decidedly lukewarm about Senator John McCain's proposal to overhaul the health care system by revamping the tax treatment of health benefits, officials with leading trade groups say.
The officials, with organizations like the U.S. Chamber of Commerce, the Business Roundtable and
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When Times Get Tough, Small Businesses Learn To Share
Posted by luckycharmer under MarketingFrom http://www.smallbizresource.com 5883 days ago
Made Hot by: on October 14, 2008 6:44 pm
What are small businesses doing to cope with the economic situation? Here are a couple of peeks from Utah and California.
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