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The most recognizable landmark in Paris may be getting a makeover. The Eiffel Tower has been around since the late 1800’s. And while it’s still an iconic building, city officials in Paris feel that it could use a few updates.
The proposed changes would include adding security measures, improving t Read More

Surefire Social is rebranding and becoming Surefire Local, a marketing technology platform with a strong focus on hyperlocal marketing. In addition, the company has acquired Atlanta-based Promio to strengthen its offering.
The company isn’t totally changing its direction though. Surefire Social al Read More

Securing the place we live and work in used to be a task best left for professional, but like almost every other industry, digital technology is also democratizing security. SimpliSafe Home Security lets you install a wireless security system with all the bells and whistles, without needing an expe Read More

Like most people, I thought I understood what Attention Deficit Disorder (ADD) was all about. After all, the conversation about why some kids have a really hard time settling down and focusing in the classroom has been going on since the 1980s.
Over the years, I’ve had classmates and colleagues wh Read More

If you think that mobile apps are solely for the big brands like Bank of America or Walmart, you are wrong. Nowadays, both small and medium-sized businesses are following the app trend, understanding that an effective online selling strategy involves more than just having a website. And no, you don Read More

The new generation of personal computers are not only beautifully designed, but they come packed with some great components. And the new HP (NYSE:HPQ) Envy Curved AiO 34 that was just unveiled at CES 2017 more than delivers in terms of looks and specs. Read More

You probably know Mars Inc. as the maker of popular candy like M&M’s and Snickers. But the company actually makes more money from your pets than from your sweet tooth.
The candy giant recently announced its acquisition of VCA, a network of veterinary hospitals and doggy day cares. And this isn’t i Read More

You have finally taken the plunge.
You’ve been thinking about starting your personal training business for a long time. And now, you’re ready to turn that dream into a reality.
Pretty exciting, right?
But you’re not the only one. It seems like everyone wants to become a personal trainer nowadays Read More

#ThisIsMyMessage is the hashtag for the podcast documentary, The Messengers. My podcast, EGO NetCast, will be mentioned in the credits of the film, as I have been one of the backers of the crowdfunding campaign for the making of this movie. I recently purchased The Messengers black t-shirt via TeeC Read More

We’ve collected these direct mail marketing statistics for small businesses from a variety of sources.
Last updated: January 8, 2017

Some general statistics:
A total of more than 150 million direct mail promotions were sent out in 2015.
42 percent of recipients read or scanned the mail pieces Read More