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Sometimes the hardest part of writing a caption is writing a sufficiently blasé name. Names in cartoons need to be unique but generic at the same time. It can take a while.
Here’s some names I rejected for this cartoon and why:
John Johnson (Vague, but repetitive)
John Thompson (Too rhyme-y)
To Read More

Unless you run a huge corporation with locations in multiple countries, and your products and services are available globally, it’s more likely that you want to reach a certain area with your advertising. If you run a bakery in Chicago, then you want to reach people who are actually in the Chicago Read More

The name Google Apps for Work was a mouthful. So was Google Apps for Your Domain.
With an energized marketing campaign, the company is trying a third time …
Meet G Suite.
No, it’s not a 90s corporate rap group.
It’s the same package of apps and cloud space small businesses can get for as low as Read More

When it comes to your business’s finances, there are so many different tools for you to consider. So it can be a big help when the tools you already use integrate with one another to make the whole process easier.
Recently, Xero announced improved integration with PayPal. And Shopify also added a Read More

Don’t Google Amy Schumer. If you do, there’s a good chance you could find a site that would expose your computer to malware.
That’s right, online thieves use popular celebrities like Schumer to target online users and lure them onto malicious websites. Schumer is just one of many celebrities named Read More

In little less than a decade, we have gone from only using phones to talk to using phones for almost everything- – social media, emails, games, apps, etc. Who could have predicted it?
Yet predicting is the exact thing that business owners are asked to do when planning their business over the long Read More

You have to spend money to make money. But some small businesses might have a hard time reigning in all of those expenses enough to actually turn a profit.
Luckily, there are tons of little things businesses can do to save some money or cut expenses during leaner times. Here are 50 ways you can sa Read More

If you’re in the market for a new pair of sunglasses, there’s a new brand to consider. Snapchat — yes, that’s right, Snapchat — just revealed a new product: sunglasses that record video.
Like the popular smartphone app, the glasses record video in ten second increments. But since they’re wearable, Read More

At a time when the economy is growing and unemployment remains low, small businesses are once again populating job boards with available positions and hiring new employees. Yet, many face a daunting challenge: competition from other employers who woo job candidates with attractive salaries and a be Read More

You may have the best small business ideas in the world, but succeeding in business requires you to understand the business of running a business. Operating a business of any size is not like mixing together the right ingredients for a casserole and then letting it cook in the oven. It’s a continua Read More