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In their quest to find out what makes customers “tick”, business owners have invested in Big Data, surveys and social media campaigns.
The problem with this approach is that it is not enough. Customers are driven by more than what they post on Facebook or what they check off on a survey.
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You’ve broken the law.
Don’t let it bother you too much however, because it’s likely that almost everyone in the U.S. has broken a weird state law at one point or another and guess what! No one’s coming to get you.
You’ve heard about these laws, right? Statutes that declare things like, “One may Read More

Giving your business a boost doesn’t have to be difficult or incredibly time consuming. In fact, there are some essential elements of building successful businesses that can sometimes get overlooked. These suggestions from members of our small business community include some small but important thi Read More

The latest Content Marketing Trends report from the Content Marketing Institute stated that 88 percent of B2B organizations are using content marketing, yet only 30 percent of them think it’s effective.
Some marketers believe that producing content for B2B industries is difficult and that B2C mark Read More

Whether its for disaster recovery, retirement or other business eventualities, Millennial entrepreneurs seem better prepared then their older counterparts, a recent poll finds.
Nationwide’s Small Business Indicator — a survey conducted by Harris Poll of 502 U.S. small business owners in mid-June — Read More

Coca-Cola is giving back — water, that is. Ten years ago, the company pledged to replenish all of the water it used in its finished beverages. And it has now completed that goal about five years early. Read More

A bonus is additional compensation paid to an employee. As the job market heats up, the competition among employers to attract and retain good workers is growing. Bonuses may be a way for your company to gain a competitive edge in the job market. This is especially true for small businesses that ma Read More

After the years we spend learning to write formally for academia, content writing at first seems a little unnatural, mainly because blog writing lends itself to a certain brevity and casualness in both style and tone. What I’ve found is true for me as well as other bloggers is that proofreading and Read More

There are so many different ways to market a business online these days. But luckily, you don’t need to try all of them in order to find out what works. Members of our small business community have already done some of the legwork for you. Here are some of their top tips for developing an effective Read More

Could your leadership survive a crisis? If your company depended on one critical decision and only you could make it, would that decision be based on the bottom line or principle? These are questions that Lee Ellis, former Vietnam war fighter pilot and a five-year survivor of a prison war camp, str Read More