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Institutional lenders reached an all-time high in the number of small business loans they approved, as did big banks, the latest Biz2Credt Small Business Lending Index reveals.
Small banks, however, reached an all-time low in total number of approved small business loans.
Specifically, institutio Read More

You may know about the importance of buyer personas as a way of connecting with your customers, and with this approach you market your products or services based on the persona you’ve developed.
But there is another way to discover and market to your best customers — one that is less obvious.
Ins Read More

Small business owners have long been behind the curve when it comes to saving for retirement. A widely cited American Express survey from a couple years ago reported that just 54 percent felt they were on track to save enough for retirement. As a small business journalist for longer than I care to Read More

Nearly half of Pinterest users are from abroad. The revelation may come as a surprise to small business owners and other marketers that have been under the impression that they were targeting a primarily domestic audience. The report comes from Marketing Land.
Pinterest recently crossed the big bo Read More

Running a small business has a lot of perks to it.
A huge budget usually isn’t one of them, so small businesses have to continually look for ways to stretch a dollar and make the most out of the operating budgets they do have. Finding ways to save on expenses while increasing profits is necessary Read More

Communication is not only verbal but also includes mimics and gestures. Therefore, you should be careful about how you use your body when expressing yourself if you don’t want to create any conflicts between your body language and the point you are trying to make.
Below you can find the most commo Read More

As an academic, I always find it gratifying when someone confirms my earlier findings with more current data.
This past June, Franchisegrade.com, a provider of information and analysis on franchise systems, did just that with a report (PDF) on new franchise systems. Specifically, they confirmed th Read More

PepsiCo is preparing to launch a line of smartphones and accessories for China.
The rumors about the move by the company have been confirmed as true in an email from a PepsiCo spokeswoman to Reuters.
She made it clear that the soft drink giant will not be manufacturing the technology, but rather Read More

There are millions of entrepreneurs in the world, all with the dream of working for themselves, achieving success and gaining financial freedom. Countless books have been written with the aim of steering aspiring new entrepreneurs down the road to success.
Yet, despite all of these books, countles Read More

Watch out Etsy, Amazon is issuing a challenge for the handmade market space with a new store featuring only artisan made products. Named Handmade at Amazon, the new store is tailored for factory-free handmade items.
Amazon says it already features more than 80,000 handcrafted products from artisan Read More