When it comes to the products or services you sell, it can be hard to find the perfect balance.
If you offer too wide a spread of items for sale, you can dilute your market. In other words, you can offer a lot, but not be a specialist in any one thing, and therefore become a generalist. Not a grea
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Lyceum submitted the following stories to BizSugar
Should You Diversify Your Products or Own a Niche?
Posted by lyceum under ManagementFrom http://smallbiztrends.com 3206 days ago
Microsoft Dropbox Partnership is Good for Small Business
Posted by lyceum under TechnologyFrom http://smallbiztrends.com 3206 days ago
Dropbox has become a top collaboration tool for many companies. It allows businesses to share files that are too big to send through email, as well as store files for access from any device. But the Dropbox integration with Microsoft has taken the app to a new level, helping professionals not only
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How Business and Personal Credit Cards Are Different
Posted by lyceum under FinanceFrom http://smallbiztrends.com 3206 days ago
Small business owners, for better or worse, tend to finance purchases using credit cards. When you were first starting out, you probably charged many business purchases to your personal credit card.
Applying for a business credit card has a lot of advantages, both for your personal credit score an Read More
Applying for a business credit card has a lot of advantages, both for your personal credit score an Read More
Is Your Business Bleeding Money? Here's How to Stop It
Posted by lyceum under ManagementFrom http://smallbiztrends.com 3209 days ago
“We need to talk about the project budget…”
No phrase can strike fear into the heart of junior and senior management alike quite like an urgent email to discuss the budget.
If you’re a project manager, you know all too well how difficult it can be to keep projects on time and on budget. Between c Read More
No phrase can strike fear into the heart of junior and senior management alike quite like an urgent email to discuss the budget.
If you’re a project manager, you know all too well how difficult it can be to keep projects on time and on budget. Between c Read More
Multitasking Isn't Always the Best Idea for Business Owners
Posted by lyceum under ManagementFrom http://smallbiztrends.com 3209 days ago
Huge businesses like Google and Facebook can afford to tackle many different projects at once. But if you, as a small company with just a few team members, have an idea for a social network, a search engine, a mobile chat app, and even a virtual reality project — you probably need to start a bit sm
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When Building an Employee Recognition Program, Keep This in Mind
Posted by lyceum under ManagementFrom http://smallbiztrends.com 3209 days ago
Employees who are recognized for their efforts far and away outperform those who are not.
Companies with official employee recognition programs have 31 percent lower turnover rates, according to a Forbes report. That could equal thousands of dollars saved in the long run when you consider how much Read More
Companies with official employee recognition programs have 31 percent lower turnover rates, according to a Forbes report. That could equal thousands of dollars saved in the long run when you consider how much Read More
How to Use Periscope for Business
Posted by lyceum under Social MediaFrom http://smallbiztrends.com 3209 days ago
Made Hot by: leonesimmy on July 22, 2015 1:26 pm
Periscope is the popular live video streaming app purchased by Twitter in March 2015. It’s the Instagram of live video streaming, offering users the opportunity to see the world through the eyes of someone else. Users have the capability to share their stories and perspectives to add value to their
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The IRS Says Freelance Economy is on the Rise, the BLS Disagrees
Posted by lyceum under TaxesFrom http://smallbiztrends.com 3209 days ago
Data from the Internal Revenue Service (IRS) reveal that self-employment is on the rise and has been growing since the late 1990s. The Bureau of Labor Statistics (BLS) figures indicate that self-employment has been flat over the same period.
The tax authority’s numbers show that the number of indi Read More
The tax authority’s numbers show that the number of indi Read More
Yahoo, YouTube Unveil New Features
Posted by lyceum under NewsFrom http://smallbiztrends.com 3210 days ago
For years, Yahoo has been working to improve its offerings to compete with Google and other online giants. This week, the company announced some new small business services that could become part of your company’s online marketing toolbox.
YouTube is another online brand that unveiled some new fea Read More
YouTube is another online brand that unveiled some new fea Read More
Upcoming Fast Food Restaurant Serves a New Niche
Posted by lyceum under MarketingFrom http://smallbiztrends.com 3210 days ago
When you think of fast food, you likely picture greasy burgers, fries and plenty of other less-than-healthy options.
But not everyone who likes the idea of a quick meal is interested in those fattening foods.
For those consumers, a new option is in the works in Northern California. Amy’s Drive Th Read More
But not everyone who likes the idea of a quick meal is interested in those fattening foods.
For those consumers, a new option is in the works in Northern California. Amy’s Drive Th Read More
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