As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “push” model, where you broadcast your message to as many people as possible. New generations of customers respond better to the “participative” approach,
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Martinzwilling submitted the following stories to BizSugar
5 New Marketing Rules For Today’s Customer Generation
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 760 days ago
Startup Professionals Musings: 6 Keys To Selecting The Right Business Future For You
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 761 days ago
Made Hot by: LoopLooper on September 13, 2022 4:23 pm
Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. The challenge is when and how to make the switch to the entrepreneur lifestyle. As a mentor to
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5 Key Success Attributes For An Aspiring Entrepreneur
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 762 days ago
As an entrepreneur mentor, my mission is to foster the attributes in you as a startup founder that I believe will lead to success. I know from experience that my friends who are angel investors are looking for the same indications, although none of us has a scorecard, or even know exactly what we a
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Startup Professionals Musings: 8 Tactics For Leading Your Business Through Adversity
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 763 days ago
Made Hot by: businessluv on September 12, 2022 1:50 am
As a business owner in this age of rapid technological change, with the surge of worldwide competitors, setbacks and adversity are virtually guaranteed. Based on my years of experience mentoring and advising entrepreneurs, you need to attack problems and challenges with a mindset of success, or it
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Startup Professionals Musings: 10 New Venture Myths To Avoid Despite The Temptations
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 764 days ago
Starting a new business is a serious undertaking. Yet many aspiring entrepreneurs I know approach it as a fun project, get-rich quick scheme, or perhaps an expensive hobby. Others quit their day jobs and commit everything to their new passion, without regard for their own well-being, or the welfare
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Startup Professionals Musings: 10 Ways To Move From “Thinking Different” To Success
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 765 days ago
Made Hot by: PMVirtual on September 10, 2022 7:08 am
Every culture and community puts pressure on its members to follow the norms. Even young people who start out wanting to be different are called “freaks,” and most are slowly bent back into the norm by the time they “grow up.” Maybe that’s why so many entrepreneurs struggle with building a disrupti
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Startup Professionals Musings: 7 Strategies To Cultivate Next Generation Leadership
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 766 days ago
Made Hot by: ObjectOriented on September 8, 2022 10:14 am
Millennials have come a long way in business since I started writing about them over ten years ago. They started out as that spoiled generation of kids, born between about 1982 and 2004, who had everything, and could care less about business. Today they are in every business and will likely compris
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7 Tough Leadership Challenges Gauge Your CEO Ability
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 767 days ago
As a business advisor, I often talk to business professionals who are critical of their CEO, and are convinced that they could do the job better. Yet I suspect that few of you have seriously thought about the scope of problems that every CEO must face, and what capabilities are the key to success,
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Startup Professionals Musings: 10 Ways To Prepare Your Team For Business Leadership
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 768 days ago
Made Hot by: BizWise on September 6, 2022 11:33 am
The largest and most successful businesses of the past have been traditionally driven by autocratic and powerful leaders who managed a highly structured organization of subordinates. I see that model changing today to one of team collaboration and decision making, per companies such as Amazon, Goog
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8 Ways Your Values And Results Make A Trusted Leader
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 769 days ago
As an angel investor in new startups, I’ve long believed that investors invest in people, not ideas. But the magic that makes one entrepreneur stand out over others is hard to quantify – yet we all recognize it when we see it. In my view, it starts with your communication of real personal values, a
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