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This might sound a little crazy coming from an SEO professional, but if you want to have the best SEO campaign possible (the kind that can survive just about any algorithm update) the single best piece of advice I can give you is to stop worrying about the search engines and put your visitors first Read More

One of the performance metrics that we look at for each of our clients on a monthly basis are the entrance keywords that are delivering traffic to the site. It’s important to look at these keywords to compare them to the keywords that are being targeted to ensure that the campaign is on track. Read More

Recently I had the chance to interview Kathy Nielson, Director of Strategic Alliances at Sedo, where she is leading their new gTLD offering. Sedo is the world’s only global domain marketplace where individuals and companies can buy and sell their domain names. Read More

First things first. SEO and web development are two separate things. To some that may seem obvious but if you are relatively new to online marketing it may be a bit confusing. Read More

The individuals, companies, firms, etc. that are the most successful with SEO are the ones that think outside of the box when it comes to SEO activities and understand that other things that the business is up to can help to improve SEO. Read More

The number one complaint I hear from many of my full service B2B SEO clients is that they don’t know what to write about. They feel like they don’t have anything new to say; that their industry isn’t exciting enough; that no one actually cares anyway—so their content marketing strategy ... Read More

Next time you are in your Google Analytics account take a look at how many keywords are driving organic traffic to your site. Depending on how large your site is there could be hundreds, maybe even thousands, of keywords driving traffic to your site in any given month. Read More

The way to approach SEO depends on the business and the budget that it has for SEO activities. Larger corporations may be able to afford an in house SEO team. If that’s the case, they will certainly be able to get a lot more done and the campaign will move from phase to phase more quickly. Read More

All companies evolve over time. At least, they should. In the case of many B2Bs, what the customer or client is looking for now is very different than what they needed even just a few years ago. Read More

There are billons upon billions of pages on the Internet, and it’s only getting bigger every day. That means there are billons upon billons of link building opportunities for B2B website owners and marketers. Read More