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Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Read More

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. Read More

Word on the street is that Penguin 2.0 will be coming to a Google organic search result near you very shortly. If you aren’t familiar with the Google Penguin algorithm update, it was first launched in the spring of 2012 and targeted websites that were using low quality (spammy) link building tactic Read More

A common mistake I see many new-to-SEO site owners and marketing managers make is that they assume they know how their target audience is searching for their products and services. Read More

Recently I had the chance to interview SEO expert Ted Ives. Ted previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations. Read More

SEO is a necessary component of an online marketing campaign today. After all, one of the first places that people go searching for information today is Google. If your content appears prominently in Google for the keywords and keyword phrases that people are using to search, it will mean more ... Read More

Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Read More

A while back Brick Marketing had the honor of interviewing B2B marketing expert Michael Brenner, author of B2B Marketing Insider, co-founder of the social news site Business 2 Community, and Editor-in-Chief of SAP’s “innovation” blog. Read More

B2B products and services are different from B2C products and services because often times they serve a specific niche as opposed to being used by the masses. Many B2C products don’t need extensive explanation and the sales cycle is typically much shorter, especially for parity products. Read More

Next time you are poking around your Google Webmaster Tools account take a look under HEALTH -> CRAWL ERRORS -> NOT FOUND. I bet your site has at least a few 404 errors in there. If you recently redesigned your website or reorganized a lot of content there’s probably a few more. Read More