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Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. Read More

Recently I had the chance to interview search engine marketing (SEM) expert Eric Enge. Eric career began as a software engineer, but has been involved in the world of SEO since 2002. He is the founder, CEO of Stone Temple Consulting and is co-author of “The Art of SEO” ... Read More

There are many steps involved in a B2B SEO campaign and there’s a lot of set up work that needs to be done at the start. The website needs to be worth the SEO investment so there’s often some recommended user experience tweaks and then of course social profiles need to be either set up or edited .. Read More

This might sound unusual coming from an SEO provider, but you don’t want to rest the long term success of your website solely on the search engines. I can hear what you’re thinking now; “but if I shouldn’t rely on the search engines than what is the point of SEO?” Read More

In order for a B2B SEO campaign to be successful, it must include a strong content component. The static content that exists on a website just isn’t going to cut it these days. Read More

In order to “do” SEO properly you need to have the right attitude about it. Too often site owners claim SEO doesn’t work but mostly that’s because they didn’t actually take the time to invest in it properly. If you only put 50% in you can’t expect to get 100% out of your SEO campaign. Read More

An SEO campaign is an ongoing process. It’s not like a one off promotion or advertising campaign that runs for a limited amount of time. Therefore, it’s true that there really are no “hard, fast” deadlines but at the same time, the longer that you put things off the longer it will take to see ... Read More

Recently I had the chance to interview SEO expert Ian Lurie. Ian is the founder and CEO of Internet Marketing agency Portent Inc. He co-published Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. Read More

The best kinds of link building activities are the ones that stimulate other activity. Imagine your SEO campaign is like a racecar and your link building efforts are the turbo boost—it’s what kicks things up a notch and takes your website to the next level. Read More

The decision to hire an SEO company isn’t made lightly. The types of businesses that hire a firm as opposed to hiring someone in house to do the work typically have a limited budget and SEO work requires a significant investment. Read More