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At the start of a B2B SEO campaign things usually seem to be rolling along just fine. Keyword research is completed and on site optimization recommendations have been implemented. Read More

As part of its continued effort to be more transparent, Google has recently published “How Search Works” on its Inside Search site which tells the “from algorithms to answers” story. Read More

Recently I had the chance to interview SEO expert Ruud Hein. Ruud is the Senior SEO at Search Engine People, Canada’s top SEO firm, as well as the editor-in-chief for the company’s SEO blog which routinely pushes out great and fresh content. Read More

Link building is the ongoing component of a B2B SEO campaign. Link building is never really “done” since the search engines like to see that inbound links pointing to a site grow naturally over time. Read More

Here’s a quote direct from the Google Webmaster Central blog, “Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. Read More

What frustrates website owners the most about SEO is that it is a slow moving process and it takes time to build any kind of momentum. They are used to spending money on a marketing, promotions, or advertising plan that is going to result in a quick ROI. Read More

“Nofollow” is how a site owner can tell the search spiders to literally not follow a specific link through to the next page it links to. Some site owners use nofollow links as a way to discourage spammers from building up inbound links from their site because a nofollow links doesn’t pass ... Read More

After industry and competitive research has been completed, the next step in a B2B SEO campaign is keyword research. B2B keyword research is necessary in order to understand how people are searching for the products or services that you provide. Read More

When it comes to keyword research one of the most important things to factor into your process is user intent. Two people could search for very different things and use the exact same search query. For instance, if I were to search for “apple” am I looking to buy a new computer or do I need ... Read More

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Read More