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If you frequent this blog you’ll notice that we mention “keyword research” quite often. Actually, any SEO blog is likely to discuss keyword research a fair amount. After all, it is one of the most important components of an SEO campaign. Read More

For B2Bs that are looking to improve upon their online visibility and SEO, B2B social media is an important part of the mix. It provides an outlet to share informational content that establishes your business as a thought leader in the industry and improves SEO efforts in the way of building ... Read More

I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts ... Read More

Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. While the two campaigns typically take the same process there are certain differences. A local SEO campaign targets localized keywords and focuses on building links from local profiles ... Read More

Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words. Read More

Blog commenting is a valuable online marketing tactic for multiple reasons. Reading industry blogs can provide you with knowledge that can make you better at your craft. You can see what others are talking about in the industry and use what you learn in order to create your own content. Read More

Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. Read More

Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign. Read More

When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. Read More

Once keyword research has been conducted and the website has been optimized, the ongoing component of an SEO program is link building. Link building is necessary because inbound links pointing to a website are what convey trust to the search engine spiders. Read More