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Evergreen content is content (blogs, articles, white papers, videos, etc) that will be useful and informative for your readers for a long time to come. The beauty of well-written evergreen content is that it will continue to naturally attract visitors, links and social shares long after its initial Read More

One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It’s a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. Read More

As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making. Deciding that an SEO firm should be hired to improve the search presence of a business website is a step in the right direction, but it also means that there will be some work involved ... Read More

Panda, Penguin, ads above the fold, exact match domains, Venice—it sometimes seemed like a new Google update was rolling out every other week in 2012. If you want to see exactly how many Google updates actually went live SEOMoz has a great algorithm change timeline. Read More

It’s a policy of ours to only take on a new full service SEO client if their site has existed for at least a year or two. This is because a brand new site doesn’t yet have the search engine trust that is necessary in order to see a measurable improvement in ranking or traffic in the short term ... Read More

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. Read More

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. Read More

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take ... Read More

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update ... Read More

Upon taking on a new client there is a specific process that we take. It begins with getting to know the client, the industry, and the competition. Once there is a better understanding, we move on to the keyword research phase of the campaign. Read More