BizSugar.com › User › ronsela › Submitted

Knowing which websites your potential social media audience is following and what websites they are sharing can provide you with significant insights into the type of content you want to create. It provides you with the topics that you want to cover and the frequency in which you wish to publish. Read More

Enlisting influential bloggers can help expose your content to a larger audience, thereby increasing your brand’s exposure. While I’m sure having the endorsement of actors and celebrities will provide your brand global recognition, this isn’t always feasible, appropriate or even attainable. Read More

There is no denying the importance of having the capacity to monitor social media performance. The first thing that monitoring your performance on social media does is provide you with a lucid view of where you stand compared to your competition. Read More

Knowing your target audience’s demographics is essential for the success of any marketing plan. The more data you have, the easier it is to reach your potential audience. Knowing their age, gender, geographic location, reading level, and other information will inform your strategy at all levels. Read More

In the heart of many major metropolitan areas, you often come across street preachers – people who stand on the corner preaching religious message to passers-by. Sometimes they use a boom box to amplify their message. While many people may hear what they’re saying, who is actually listening? Read More

Having your business or your article featured on a popular blog is a great way to increase the number of views on your website. In addition to the SEO benefits provided by a link, it is important not to underestimate the potential increase in the number of actual readers of your blog. Read More

You tailor it with a data-driven approach where you collect information on what your audience is reading, sharing, liking and downloading. You then analyze this data and use it to create content that works. Read More

Between the advances in technology and the explosive growth of social media over the last decade, websites such as Facebook and Twitter have become battlegrounds for businesses.Simple elements of advertising such as blogs have become the focus of intense competition. Read More

Now you see it, now you don’t. Google’s Authorship experiment, which launched in 2013 and caused quite an uproar in SEO and content marketing communities, has been laid to rest. Read More

As we have been through the most important aspects that are likely to work for a successful B2B marketing campaign, it is time that you pull up your socks and get on with the preparation for a power packed marketing 2015. Read More