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Affiliate marketing is a common channel used to make money online. There are many benefits to getting involved in affiliate marketing opportunities. An affiliate marketer is someone who makes money without having to produce, buy or distribute any products. Read More

It is surprisingly easy to construct onboarding emails in completely the wrong way. The trick to onboarding new individuals into your SaaS app is not to bore them into agreeing, with reams of repetitive content and requests. Read More

Any powerful social media influencer will tell you that. Instead of establishing a negligible presence on every possible social media platform out there (and trust me there are more than hundreds of them!) you should pick up the four or five networks which define your brand the best. Read More

While most companies in the recent past have made huge strides in brand journalism, most still have the concept of content marketing and brand journalism wrong. Read More

Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above-mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then lead to increased engagement. Read More

No matter what other people say about blogging, it is a very time-consuming activity. You will have to spend hours every day writing, editing and promoting your posts. Read More

Planning the content marketing process is a vital act which needs to be paid attention to for the successful returns of your online promotions. Read More

Designing for conversion doesn’t have to be daunting. Focus on the main action that you want the user to take, and be sure that at each stage in the design process, your “one thing” is still obvious. Read More

Writing as a guest blogger can have its own advantages in terms of promoting your blog, expanding your reach to new audiences and increasing the amount of visitors that you receive. There are several key attributes that people will look for when they are choosing a guest blogger. Read More

The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling and favorable statistics, content marketing is taking control of the digital marketing world. Read More