BizSugar.com › User › ronsela › Submitted

If you work in marketing, it’s likely that you’ve heard the saying content is king and distribution is queen. Making sure that the content you put out is resonating with potential clients and helping with the conversion process is critical to good content strategy. Read More

UGC, or user-generated content, is the content produced by a brand’s customers. Brands nowadays are even collaborating with influencers to generate high-authority user-generated content. Read More

Whether you’re building brand awareness, advertising a product, or educating through your content, stories are the key to building real human connections between you and your customers. Read More

The foundation of any successful inbound marketing strategy is consistent quality content. It’s not easy to produce content day after day, let alone high-quality content. This is especially true in small teams where you’re responsible for more than copywriting. Read More

Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. Read More

No business can survive without strong online marketing strategies these days. The good thing is, content marketing continues to evolve with new tools to help to boost your bottom line. Read More

If you work in content marketing or inbound marketing, you’re probably producing content for clients in a range of industries that don’t understand what makes content work. Read More

A week in the life of a social media manager will reveal that no two days — not even two hours — look the same. Not only are they distributing information to large audiences, but they are also the face of the company’s social presence. Read More

There are many other ways to earn links to your website, but the three highlighted in this article are sure ways of earning quality inbound links. They’re not easy to achieve, but if you take the pains and meet the requirement of any of the above methods, you’d definitely earn links to your website Read More

Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know who you are talking to and what they want to know. Read More