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Blogging today is a lot different than it was ten years ago. If you’re trying to build a successful blog or if you want to use your blog to help build your business, then you have to think of it as a business. Read More

At its core, the idea is a good one. Create content that people would want and they will reward you with their attention and business. That sounds awesome! Let’s crank up the content machine! Read More

The influx of content online is incredible; over 2 million blog posts are published every day. The prevailing feeling is that many B2B companies are just going through the motions of content creation, without fully understanding what they actually do or why they do it. Read More

No matter what type of content you want to promote, your blog is the foundation for spreading the word about what you do and building a strong reputation for yourself. Read More

The business world is changing at a great pace. It’s not easy to promote your business products or services to reach out to a wider audience without executing a marketing plan. Google the term “marketing strategy” and you’ll get more than 12 million results that have been updated approx 24 hours. Read More

Content marketers are happy to assign more of their budget towards video marketing these days because both trends and technology help to guarantee a content marketer’s investment. The trend towards online video is strong thanks to YouTube, the Google Videos search engine, and videos on Google+. Read More

Social is easy – if you have solid content and the means to distribute it. As a marketer, however, your attention is split between a bunch of tasks at hand. It isn’t easy to give social media marketing the undivided attention it needs to get your approach to it right. Read More

Acquiring customers is nice. Retaining customers is good. But turning your customers into brand advocates is best. Word-of-mouth has ‘always’ been one of the cheapest and most efficient forms of advertising. Knowing this fact, brands are including this approach in their marketing strategies. Read More

With over 400 million users within a month and more than 20 billion total Instagram video campaigns and photos shared, Instagram has gained a special place in the world of social media advertising. Notably, there are reports that younger users are now shifting away from FB to Instagram. Read More

While social media is breaking down barriers for eCommerce sites around the world, email shouldn’t be left in the dust. Despite the massive growth we’re seeing on social, good old fashioned email marketing is still working for today’s biggest businesses, and it can work for yours as well. Read More