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One of the core aspects of a successful organization is having spot-on marketing to drive a healthy ROI. Sales and marketing have a complex relationship that complement each other, with a common thread binding them: the sales funnel. Read More

A blog is a highly important part of your website—it has such a massive number of benefits to offer. You may need to fill it with interesting and unique content, but is it really that tough? After all, you are a part of the industry you are writing about, so you must know a fair amount about it. Read More

Traditional B2B marketing is interruptive. Marketers contact their targets, make an initial sales pitch and try to get an appointment, prepare a sales presentation, take the time of the target to make that presentation and pitch, and then engage in follow-up contacts. Read More

The explosion of the social media concept has created a bit of a disconnect for those seeking to reach a vast populace. Unfortunately, many people lump all social media outlets into one category failing to recognize the distinct differences therein. Read More

This article is part III of our “How We Grew Our Blog” series. All three parts together supply a detailed account of how we grew our KPI. In this last part of the series, we tell the story of growing from July’s 98 leads to December’s 460 leads. A 370% increase. Read More

Quantifying marketing campaigns has always been an enormous challenge, specifically in relation to how they impact an organization’s growth. Marketing is transforming on a large scale by becoming more scientific than ever before. Read More

The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. It has given immense control and power to consumers and large corporations and well-known brands no longer have the so called upper hand. Read More

The ability to see personalities, their stories, and their problems behind thousands of faces – that’s what makes your marketing successful. Sometimes marketers spend their advertising budget in vain because they do not understand their audience and can’t come into their world. Read More

This is the true success story of Fiverr, a marketplace for digital services that started as an idea by two founders back in 2009. The HR team at Fiverr has driven the company’s business goals and is highly involved in the company’s decision-making. Read More

Have you ever dreamed of becoming a better writer? If so, you’re just like me! I’ve been writing different pieces of papers for many years. However, I always know that improving writing skills is a must, no matter how many years you write. Read More