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The internet is a strange place. Everyone has seen bad examples of social media gone wrong: social media managers tweeting something embarrassing or rising to the taunt of some internet troll. As a result, the entire brand’s name is tarnished and they receive bad press. Read More

Snapchat was released way back in 2011. Since then, its popularity has absolutely skyrocketed, nearing around 200 million active users in 2015 and recording a whopping 6 billion video views per day. With numbers like that, you’d think Snapchat profiles would be a social media branding paradise. Read More

Every B2B marketer would love to hit a homerun with every piece that they write. They would love for every marketing campaign that they are behind to be a rousing success. Is this likely to happen for anybody? Probably not. There are too many variables to ensure that every effort is a success. Read More

There is a relatively new app that people are finding on their own, but they’re doing so in droves. It’s the app Telegram, a social media messaging app that allows so much more functionality and purpose to its users than many of the currently most known messaging apps. Read More

Let’s get this straight, “share your content on social media” is not a content distribution strategy. The data is depressive; More than 50% of blog posts sampled by BuzzSumo and Moz had 2 or less Facebook interactions (shares, likes or comments). 50% of the articles had 11 or less Twitter shares. Read More

Marketing stacks have transformed into vital tools for content and marketing professionals, as these marketing stacks contribute towards higher sales and greater returns for businesses online. A stack is a cluster of technologies utilized by sellers and marketers. Read More

With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle. Read More

Do companies know the true value of the efforts they are putting into their marketing campaigns or are they still stuck in the stone-age? Do they know how much their assisted conversions are worth or are other efforts taking all the credit? Read More

If you’ve been using content marketing to develop relationships with clients and potential clients for very long, you’ve probably spent a lot of time and effort on optimizing your content in an effort to boost traffic. Read More

Once again Facebook has managed to change the way people interact with the internet and the team at WordPress is helping them to get the job done. Facebook has teamed up with Automattic and they have worked together to create the Facebook Instant Articles plugin. Read More