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This is the true success story of General Assembly — a booming education company teaching 21st century skills. In just four years, General Assembly (GA) has grown from a local co-working space, to a global education provider. It currently has branches in 14 cities around the world. Read More

A recent study by The CMO Club revealed that more than 50% of CMOs are not using an omnichannel marketing strategy while 29% plan to do so over the next year. Based on these numbers, people apparently haven’t effectively utilized omnichannel marketing strategy. Read More

Content is not just something you produce because you need “fluff” on your site, blog or social media pages; it is not something you produce because you like the topic. Content is what you produce that engages, informs, and entertains your target market. Read More

Is it possible that your shiny digital content plan drives minimal results? You probably won’t be surprised that 61% of B2B marketers mention generating high-quality leads as their biggest digital marketing challenge. For your content strategy to be effective, it must be propelled by purpose. Read More

At the heart of every good marketing strategy, is content curation. Sometimes, it can be an art and other times it is a science of finding good quality for social media accounts that you manage as part of your job. Read More

The opinions for Facebook’s autoplay feature are divided: some users love the ability to see content with much faster loading time and without clicking any buttons, while others are looking for a way to disable the option. Read More

One of the most neglected aspects of B2B content marketing is optimizing the existing content on the corporate blog. After waiting a few days to see how it works, articles can be updated for all kind of purposes. One purpose is to increase conversion from the article. Read More

In the competitive world of digital marketing, your goal as a marketer is to promote your brand, generate leads, and increase sales through a myriad of digital marketing techniques. What if there was a method that rounds up all of the criteria required for successful digital marketing? Read More

There’s a lot to consider as you attempt to establish a presence on social media. But you just cannot ignore it, because social media is here to stay. If you are not effectively using social media to capture your audience and not getting noticed, then you need to establish a posting strategy. Read More

How do you manage a freelance web programmer? What’s the best tool for managing a freelance contributing writer or a guest blogger? How about an outsourced mobile-app design studio? And how do you make the most out of a freelance SEO expert? Read More