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Now that we’ve immersed ourselves into the digital world, developing and launching a well-designed website that features excellent content is no longer enough to have a prominent presence online. With the rise of social networks like Twitter, YouTube, and Facebook, businesses and professionals alik Read More

Social media is an important channel for engaging with your target audience and amplifying your message. Yet, your mere presence on social media sites is not enough. Read More

If you’re reading this post, you’re probably familiar with the variety of social networks available online. While you might be familiar with platforms such as Facebook and Twitter, you might not know the rules of using each network effectively for your business. Read More

Placing multiple forms on your page, or even a form on each section could seriously make it easier to convert on. You've probably come across this situation before: your internet browser takes you to a landing page that has a great headline at its top, which is immediately followed by a form. Read More

How easily can visitors to your landing page find your call-to-action (CTA) button? If your answer wasn't “How can they miss it?!” – then you may have some work to do. The formatting of your CTA button is a critical part of designing a landing page that converts. Read More

So far we’ve covered how to write persuasive copy for your landing page, how you can personalize the content people see, and even how to improve your PPC campaigns with appropriate landing pages. So now you know how to build the most awesome landing pages. Read More

One of the most important and unique things about emotional conversion optimization is the possibility of increasing revenue right from the first step of your funnel before starting to optimize the checkout process. Read More

What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. Read More

Ignoring mobile is no longer an option if you’re communicating with customers and prospects via email, the communication method preferred by 70% of consumers. Read More

Pay per Click campaigns, using PPC landing pages, are a major traffic source for many websites. It doesn’t matter if you’re using Google Adwords, Facebook Ads, or even sponsored Tweets. Your marketing budget will have a significant chunk set aside for advertising campaigns. Read More