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Producing content without a strategy is like planning a trip without a map.
And creating a content marketing strategy without basing it on real user data is like using a map of Tolkien’s Middle Earth to plan a trip across Europe. Read More

Have you ever taken a look at how you’re sharing content with other businesses that you want to market to? The content you’ve got can make a difference in all of your B2B marketing plans. There are many things that you can do right now in order to make your B2B marketing content more enticing. Read More

Content marketing is one of the most successful marketing techniques used by businesses today. The key goal of content marketing is creating content that is valuable, relevant, and consistent. Content marketers’ main aim is to attract an audience composed of those who can influence customer action. Read More

Social media marketing experts are expected to talk the talk and also walk the walk. But, how would you know which ones would respond if you reach out to them? We took the initiative to examine one of the most interesting parameters on social media who they actually talk with? Read More

These days, you would be incredibly hard pressed to find any person whose life has not been touched at all by the effects of social media. Facebook, Twitter, Instagram and many others all have worked their way into the collective psyche of our culture. Read More

When the topic of discourse is related to the strategic implementation of social media, it is inevitable–perhaps even inescapable–that the conversation will steer its way around the importance of sharing updates, arguments over the quantity of engagement. Read More

Budget for paid content promotion is on a rise, 87% of all content marketers around the globe are planning to increase or continue with the present budget for the paid content promotion activity. Only 2% of them are going to cut-short on it. Read More

Even though social media is rapidly gaining popularity with people of all ages, many businesses still readily ignore this digital playground and dismiss it as anything but social noise. Read More

Once upon a time, keyword tracking was the king of search engine optimization strategies.Recently, social media keyword tracking has also become an important aspect of targeting audiences on social media networks. Read More

It would be nice if everyone in the world would fall in love with your brand, but, unfortunately, that’s not a realistic goal. A marketing campaign that tries to appeal to everyone will be bland and directionless, lacking any real strategy. Read More