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In today's social era, increased connectivity and knowledge sharing has led marketers to pay more attention to the science and art of influence marketing, business thought leadership, community and peer networking, and a stronger emphasis on inbound marketing. Read More

A little self-evaluation never hurts — ask yourself, is your business or organization utilizing social media effectively to help drive awareness, increase purchases and grow market share? Yes, no, maybe? Read More

Managing multiple accounts across several social networks can be a time consuming and frustrating job. With these handy social media management tools, you will be able to track and manage your social media accounts efficiently and easily. Read More

How do you compete with all the other companies out there on social media? Well, you have to set your posts apart from the rest, and we’re here to teach you how to do just that. Check out the list below for five ways to supercharge your social media posts! Read More

While large companies have been tweeting their way to social media success for years now, too many small and medium businesses have been late to the Twitter party. Read More

In a bit of Friday weirdness, we came across a press release that we just had to share with you. It turns out that Anchor Communications has hit a major milestone: Its CEO has notched a Klout score of 68. Read More

Social media might just have opened a new frontier for other avenues of innovation: if businesses will try something like Twitter, they might be willing to try other tools that emerge as time goes by. Read More

How do you build influence? Is it through a blog? A speaking career? Incessant marketing and conference attendance? Or is it something else? Read More

Outreach is the action of reaching out to someone, a blog or a website, usually to increase awareness and to ask for a link to your content. Read More

Most public relations practitioners have become very familiar with the concept of influencer marketing; the concept of targeting people who can influence your audience or customer’s decisions.  But in the television world, you don’t hear much about it.  Despite the unheard words, the television spa Read More