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Though the general concept behind influencer marketing is nothing new, formalizing an influencer marketing strategy within an organisation and measuring its value to the company can be a daunting task. Read More

SheSpeaks surveyed over 1,500 women about how they use Social Media. An infographic summarizes the key insights from this study. Read More

Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advoc Read More

Brand advocates are more influential than average customers. They support, promote and defend your brand. Here's how to encourage and retain them. Read More

When you own any kind of business, your success depends on increasing your social influence or gaining exposure. Read More

This edition of "Content Marketing Minds" introduces a powerful concept: building a community of authority. Tips and examples help you understand how to accelerate your influence by creating content to create and leverage recognized authorities and business leaders. Read More

In a perfect world, marketers would like to have the same core of influencers throughout the process of an influence marketing program. We can get to know our influencers on a more personal level, tailor incentives, predict their needs and gauge the potential for more, future interactions.  In real Read More

In today’s contemporary world, things are changing at a rate that is quite tricky to keep up with. The speed with which things (technology to be particular) are changing is overwhelming especially to people from the analogue generation. Read More

Although traditional marketing initiatives still lay the foundation for any promotional program, companies of all sizes are beginning to realize the true power of influencer marketing and earned media. Read More

Though often overlooked and avoided, public speaking is one of the most vital skills we possess as individuals and professionals. Read More