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Both CRO and UXO can and should be done in conjunction. Without one, the other suffers. Here's how to harmoniously apply both CRO and UX Optimization together. Read More

Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired wit Read More

Customers relationships are the lifeblood of every SaaS business. However, regardless of their years of operation, there are moments when these relationships can — for better or worse — dramatically change.

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Onboarding is the single most important step after recruiting your new employee. In a remote setting, however, it can be a hassle.

You need to consider everything you would do when carrying out the employee onboarding process in an office setting and then think about the challenges of remote wor Read More

If images are the snacks of the internet, and articles are the main course, then infographics are somewhere in between. A light brunch, if you will. Packed with sustenance, but digestible enough to get down in a short period of time. Read More

Remote teams live and die by their communication and collaboration skills; if your employees are not cemented into the company’s culture early on, there’s very little chance that they will be continually motivated and engaged with their tasks. On the other hand, a truly engaging and unique culture Read More

Every year you’re spending 560 hours managing work email.

That’s right. According to McKinsey, 28% of the average work week is spent reading and answering work emails. Based on a typical 40-hour schedule, that’s 11.2 hours per week, or 560 hours each year.
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Google Analytics is slowly rolling out a new feature called User Explorer that offers website owners a chance to see, on anonymized basis, very specific visitor interactions across their website. Read More

Internet users don’t like ads. They’ve long been savvy enough to ignore banner ads, and now they’re growing increasingly resistant to the presence of ads in their social news feeds, pre-roll ads before videos and sponsored content in mobile applications. Read More

Predictive technology is not new—tools are improving quickly and solutions are becoming increasingly powerful—but adoption among B2B marketers is still lagging. Organizations are reluctant to commit to predictive solutions, despite the pr Read More