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Content marketing can often be very challenging. It’s not always easy to formulate unique ideas for your next blog post, especially since you need to be able to produce a lot of engaging and original content at a very fast pace. Read More

This #TYBCommunity round-up is mostly about content: content marketing, blogging tools, blog KPIs, content marketing calendar, viral content, content marketing success and more. Read More

Whatever avenue you pursue financial freedom, there are two things that are universally true: your business is going to need a website and you are going to need to do some SEO. Read More

I find that breaking down your marketing activities helps small business owners actually expand what they do, rather than throw a list of “you should be doing this!” at them. So, here’s a suggested calendar of things to add (or improve upon) to your marketing mix in 2016. Read More

You never know where your next customer will come from. You might strike up a conversation in the grocery store, exchange cards, and end up getting a call from someone who wants to write you a check. It might happen at a conference. A party. That’s why I am always open to marketing opportunities. Read More

For businesses that have leaner marketing budgets, SEO is a cost-effective and worthwhile solution that will address your need for exposure. Including SEO in your overall online marketing campaign will enable you to draw more quality traffic to your site. Read More

Business cards are one form of paper marketing that will never go out of style. Though the publishing company is suffering to find new subscribers for newspapers and magazines, business cards will always be an important part of business transactions, and here’s why. Read More

The below infographic is chock full of motivating career advice, industry statistics, and supplemental reading all marketers should check off their reading lists. Read More

Public relations for small business can be a tough business. Everyone wants to get their stories into the hands of journalists. But many small businesses find trade publications more effective since these are the sources of information for their buyers. So let’s look at the four steps to targeting Read More

There are so many moving parts to the social media craze. It is hard to believe social media was just emerging on the scene ten years ago. Now, companies are forced to learn the ropes in order to grow and see success. Read More