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Mobile devices have started playing a huge role when forming marketing strategies of various businesses. It is seen as a crucial step toward reaching out to larger audiences, thus building brand awareness. Because of its simplicity and ease of access, mobile marketing has changed the way we interac Read More

Your public relations campaign has the ability to give you your highest returns on investment. Implement the right PR using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies. Read More

Ecommerce businesses reap the most benefits out of social media marketing. According to 2015 social planning guide, over 86 percent of top brands have Instagram accounts. Given 90 percent of customers trust product recommendations coming from their peers and through online reviews, online presence Read More

Pop-up promotions are simple. You rent a small area of promotional floor-space at a big-name retailer or a busy shopping location and tell the thousands of potential customers who are already visiting the venue about your product or service. Read More

Content marketing is on the rise, but marketers often find it difficult to integrate content creation with managing social media channels and other brand communications.

Here are 8 tools you should definitely consider using if you want to make the most from each content marketing campaign. Read More

If you’re into creating content marketing that is shareable, chances are you want to be doing more infographics. Social media, blogs and PR all love them. But they can be time-consuming to create and difficult to use to tell a compelling story rather than just shooting out facts. Read More

Many business owners with long email subscriber lists wonder how they can re-engage inactive and dormant users on their list. After all you spend a lot of time and money crafting and sending out emails that are meant to engage the average subscriber on your email list. Read More

SEO and online marketing requires that you consider every possible tool and adjust your strategies on a daily basis. This week’s miracle website is forgotten in a month. That is the nature of the business, but there is no reason to fear. You are intelligent and can keep on top of everything. Start Read More

Creating valuable content is a process, and it’s one that every business with an online presence wants to master. The truth is that it’s not that difficult, if you know the right steps to follow and if you follow them correctly. Read More

Going viral is the gold star of blogging, social media and content marketing. It’s the biggest, brightest, shiniest gold star that we all strive to be awarded with when we hit publish on a new post or share a new update. Read More