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The use of hashtags on social media has become a common practice not only for regular users but brands as well.

Hashtags are great social media marketing tools that help tie campaigns to certain keywords, allowing content to be discoverable. Read More

Publishing your content is simply not enough. If you want to make sure you’re reaching your target audience, you will have to do a little more to get their attention on a regular basis. Read More

A marketing positioning statement is like preparing for the story of your product or service. While it may seem like an unnecessary step, it’s absolutely critical for maintaining clear, consistent and effective messaging across your platforms, mediums and channels. So let’s take a closer look at ho Read More

This is the first of a two-part series on how to use Content Marketing to Boost your Business. Content marketing is a type of marketing aimed at consumers who have largely insulated themselves from the world of traditional advertising. Read More

All small business owners, self-employed solo professionals in particular, need to work smarter not harder every day to avoid feeling overwhelmed. Starting the year out with stress? Leverage these 5 tips for managing it in your business. Read More

Initially, when you talked about Search Engine Optimisation marketing, everyone saw quality content and website optimisation. However, significant changes have been evident over the years. Besides link building, keywords density, and SEO web optimisation, social media now play a critical role in bo Read More

If you would like to improve your site ranking on the search engines, then what you need to do is make sure that you use strategies like content marketing. A few years ago, you could have gotten away with ignoring this strategy, but right now people are consuming content like oxygen in the atmosphe Read More

When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly. Read More

As retailers all over the world try to come up with new ways to improve their customers’ shopping experiences, the experts have a few pointers for them. Retail Vision recently approached 40 well-known authorities in the industry to know more about what they think about the future. Read More

n the last few days, reports have emerged that Twitter’s famous 140 character limit could be increased to a giant 10,000 characters (the current size of its direct messaging feature) in the next few months. Read More