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If you use social media regularly for your small business these days, you know that the field is rapidly expanding. So many options and so little time to master them all, yet picking the right channel for your small business message is critical. Issues like target audience, traffic building potenti Read More

One of many open source products that has helped to make Splatforms.com what it is today is Apache Velocity. One of the most powerful features of Velocity is the ability to create reusable functions known as Velocimacros. The Splatforms Task specification provides a section in the Task definition w Read More

Seems like it wasn’t that long ago that we were boasting that Splatforms reached out to over 100 sites. And then a short time later, that number more than doubled to over 200 sites. And at the rate that we kept adding more and more, it seemed as if it wouldn’t be too much longer [...] Read More

Faves.com is shutting down for good. The social bookmarking site, which was on its death bed before an infusion of cash revived it in 2009, has struggled over the last two years keep its doors open.In a blog post yesterday, CEO Mike Koss and Faves' sole employee, said the company was not able to su Read More

Facebook has been accused of starting a “smear” campaign against Google in light of its social product, Google Circles, but it might really be fighting Google's social search. Social media marketers should monitor how consumers respond to the Google privacy issues Facebook has been “whispering” abo Read More

Microsoft is incorporating several new Facebook social cues into its Bing search results, taking advantage of its ongoing partnership with the social-networking giant to find additional ways to compete with Google.Since late last year, Bing search results have highlighted the stories and other onli Read More

Social networking. The big corporations have bought into it. Smaller companies, too. Even independent consultants use Twitter, LinkedIn, and Facebook to do business. It is a great way to get the word out about your product or service. It boosts brand awareness, it builds loyalty, and it attracts an Read More

With cafes on nearly every corner in Vancouver, British Columbia, Ethical Bean Coffee Co. needed a way to stand out. The answer was an odd bar code with a maze of black boxes instead of the usual straight lines.About eight months ago, the three-store chain started putting these "quick response" cod Read More

This is a follow up to my previous YOUmoz post on understanding the value of a link. Because of the positive feedback from that post as well as new research emerging from SEOMoz regarding social media's effect on SEO, I've decided to expound on social links.When Rand posted his data and findings of Read More

The power and availability of social media networking is apparent to most businesses whether they are experienced marketers or not.However, all social media groups are not alike. Each offer direct communication, interaction, collaboration, and an immediacy never before possible.For those deeply imm Read More