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Why are women apparently the superior marketing sex? It's easy to use the offensive stereotypical explanations: women like softer subjects such as marketing and are good at design and packaging. Fortunately, recent advances in our knowledge of the differences between male and female brain functions now provide a far more robust explanation for th Read More

Still uncertain how to start your online-marketing efforts this year? Here's some practical guidance that will soon have you on your way to success. Read More

It's easy to feel overwhelmed about the economy. So much is beyond our control. When that uneasiness grabs me and paralysis sets in, escaping to the here and now often helps. And that's exactly why I appreciate the following advice from Warrilow, whose marketing suggestions for the next six months are really meant for companies that cater to our Read More

Last November, Geoffrey James asked “Are Trade Show Leads Worth It?“ Almost two-thirds who responded to the poll said “NO”. Does this mean that you shouldn't go to trade shows? Absolutely not! But it does mean that you shouldn't use them for lead generation. Read More

Small businesses trying to plan their finances for 2009 are finding the process complicated not only by the recession, but by the uncertainty about what governments at all levels will be doing to either stimulate the economy or make up for lost tax revenue. Business owners are waiting to see how they might benefit under the stimulus plan that P Read More

If you're in need of furniture, computers, printers, telephones, or office supplies for your business, don't assume you can get the best deal from a Circuit City or Office Depot store that is closing. The reason: "Closing our doors" prices may be higher than the sale prices of the same or better merchandise at other chain stores. This is pa Read More

Statistics show that small business hiring is at a standstill, but some companies are finding creative strategies to retain workers for the next upturn Read More

Email marketing company Campaigner has been piecing together a series of email marketing tips called "100 Days to Grow Your Business." This has basically been a countdown of tips leading up to the holidays. What email marketing tactics do you use in your campaigns? Although designed for small business retailers, many of the email marketing ti Read More

Nearly 30% of online adults will immediately leave a website if they perceive it to be cluttered with ads, and more than 75% of those who remain on cluttered sites pay less attention to the ads there. Cluttered sites not only annoy the audience, they diminish ad effectiveness and ultimately do a disservice to the publisher, the advertiser and Read More

Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands. Search clickers exposed to display advertising were 22% more Read More