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If you have several versions of the same page or many pages with the same content, tell the search engines about it with the new canonical tag! The search engines really don't like to find the same content on several web pages. The main problem is for them to determine what is the “primary” page, the most important version, the one people shoul Read More

Why do shoppers leave the checkout before making a purchase? More importantly, what can you do about it? People abandon shopping carts for many reasons. Some simply change their minds or are just “window shopping.” You don't have much control over those instances. Some, however, find the checkout process confusing or aren't sure what you're g Read More

WITH the economy in terrible shape, owners of small businesses could use a break. The tax code offers many to choose from, including some recent additions, and others may be on the way. Businesses received a batch of concessions late last year, when several measures that expired in 2007 were extended to cover 2008. These include a 20% credit on Read More

Nell Merlino, founder of Count Me In and host of the Make Mine a Million $ Business Race (M3 RACE), believes the creation and growth of women owned small businesses is a key part of how we are going to create hundreds of thousands of new jobs. The M3 RACE aims to help tens of thousands of women business owners grow their businesses to the mil Read More

When you try to sell to everyone your efforts are too broad. You aren't focused and you soon are faced with failures, because you are wasting time trying to sell something without understanding the value in other people's eyes - or even whether they are truly a good fit for your product or service. In short, you aren't qualifying companies/indivi Read More

As American consumers grow ever more familiar with, and dependent on, online shopping, expectations about the quality of their online shopping experience increase dramatically, and the stakes get higher for retailers. Power shoppers—those who shop online at least three times per month—have the highest expectations, according to the fourth annua Read More

GetListed.org is a new resource for small business owners that will help them learn more about the way their business is listed online. The purpose of GetListed.org is "to help small businesses claim and enhance their listings at major search engines." It's one of those tools search marketers will find handy in easing the pain of keeping tra Read More

Don't let the subzero temps sweeping the U.S. fool you: Summer really isn't as far away as it seems. And many small businesses have a special chance this year to snap up talented summer interns that would typically be much harder to snag — but you need to act soon. Read More

If long ignored items are piling up at the bottom of your to-do list, the problem may be less procrastination or your dreaded duties and more how you actually write your list. Read More

Rewarding the families of high achievers goes a long way toward job satisfaction, motivation and loyalty. Whether the reward is small or large doesn't matter. What does is making employees feel like a superstar in front of their families and outwardly recognizing their families' sacrifices, with gifts or tokens of appreciation. If families bette Read More