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These days, getting frequent flyer miles is more helpful than ever. The airlines are charging more and running less flights, but the demands of a business traveler haven't gone down. Planning ahead for travel costs can make a big difference on your bottom line. Read More

Going green can be a matter of personal choice — of wanting to make your business better for the environment. But going green can also be good business. With the many tax deductions and credits available to business owners, making your company more sustainable can pay off when you do your taxes. Read More

Whether you’re developing software, working in marketing or even a full-time writer, the odds that you’ll be asked to contribute to a blog at some point just keep going up, because blogs have become a key method of communication for many organizations. However, contributing to a blog is not easy, especially if writing isn’t one of your strengths.

Fortunately, it is a skill that can be learned. Read More

Email newsletters have become a standard marketing tool, and for good reason: compared to any sort of print marketing materials, an email newsletter is cheap to produce. Just how effective an email newsletter is can depend, but if you put together a newsletter that your readers (and clients) can look forward to, it can lead to significant sales. But without the right tools, it doesn’t matter how Read More

Online advertising offers numerous benefits for small businesses: the ads are priced significantly lower and there are tools that allow you to make sure that your ads are being displayed primarily to people who might actually be interested in purchasing your product or service. Read More

It’s easy to wind up with an overflowing toolbox, virtually speaking. There are web applications, widgets and plugins galore, all ready to make your life easier if you just sign up and start using them.

All that help can quickly turn into a problem as you try to keep track of everything. Fortunately, there are ways to keep all those helpful pieces of technology from overwhelming us Read More

Some clients just keep asking for a little more: a four page website design can turn into a design plus copy or even a design plus copy plus marketing. It often happens just a little request at a time, as the scope of the project creeps ever larger. Scope creep isn’t always an entirely bad thing, of course. As long as your clients are willing to pay for the work that goes along with a bigger proj Read More

What if you could finish a negotiation with a win-win solution? If you start with the goal of a mutually beneficial solution in mind and use an approach meant to get you to that point, it is possible for a negotiation to end with both parties happy. Read More

When you’re a one-guy or gal operation, you aren’t often in a position to hire a fact-checker, especially if blogging is just one part of your overall marketing strategy. But at least some fact checking is necessary for ensuring that you turn out reputable posts. Read More

A Super Bowl ad comes with a price tag of about $3 million dollars this year. Even if you have enough money in your marketing budget to pick up a 30-second spot, there are alternatives that can offer more bang for your buck than a televised ad, no matter how big an event it's shown during. Considering how many people fast forward through the commercials, it's time to explore other options. Read More